Privacy policy
This Privacy Policy describes how HeartofLand (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from heartofland.com (the "Site") or otherwise communicate with us (collectively, the "Services").
1. PERSONAL INFORMATION WE COLLECT
We collect personal information necessary to provide our Services and enhance your energy journey with HeartofLand.
● Order & Interaction Data: Name, billing/shipping address, payment info (including credit card numbers and PayPal), email, and phone number.
● Social & Live Interaction: Data provided during TikTok Live / Lucky Scoop sessions, including usernames and manifestation intentions shared in public comments.
● Quiz & Personalization Data: Insights from our "Find Your Soul Stone" quiz (e.g., birthdate, chakra focus, and spiritual goals).
● Device & Tracking: IP address, browser version, and site interaction data via cookies and pixels.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use your data to fulfill orders, communicate updates, and provide a personalized healing experience. This includes:
● Personalization: Tailoring product recommendations based on your Zodiac signs or Quiz results.
● Marketing: Sending energy guides, SMS alerts (if opted-in), and abandoned cart reminders.
3. AUTOMATED DECISION-MAKING
We use personal information to provide personalizations via our "Crystal Quiz." We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you as a consumer using customer data.
4. DATA SOVEREIGNTY & EEA RIGHTS (GDPR)
If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or erase your Personal Information. You also have the right to object to processing based solely on automated decision-making (including profiling).
Your data may be transferred outside of the EEA (e.g., to Shopify's global servers) under standard contractual clauses to ensure your information is protected.
5. SHARING PERSONAL INFORMATION
We share your information with service providers to help us provide our Services and fulfill our contracts with you.
● Shopify: Our core e-commerce platform.
● Advertising: We share data with TikTok, Google, and Meta to show you relevant crystals and energy tools.
● Compliance: We may share info to comply with legal requests or protect our rights.
6. SMS MARKETING & BEHAVIORAL ADVERTISING
By providing your phone number at checkout and initializing a purchase, you agree that we may send you text notifications. You can opt-out at any time by replying "STOP." You can manage targeted ad preferences via Google and Facebook settings.
7. COOKIE PREFERENCE CENTER
We use cookies to improve your browsing experience. We provide a "Cookie Preference Center" on our Site for you to manage your consent in real-time and opt-out of specific tracking categories (Functional, Analytics, Advertising).
8. CALIFORNIA RESIDENTS (CCPA)
If you are a resident of California, you have the right to "opt-out" of the sale of your Personal Information. You may exercise this right via our "Do Not Sell My Personal Information" link in the footer.
9. CHILDREN'S PRIVACY
Our Services are not intended for use by children. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.
10. DATA RETENTION & SECURITY
We retain your personal information for our records unless and until you ask us to erase this information. We use industry-standard SSL encryption to ensure your spiritual and financial data is safe.
11. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at: support@heartofland.com